{"id":8531,"date":"2022-03-04T18:01:06","date_gmt":"2022-03-04T18:01:06","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=8531"},"modified":"2024-06-13T14:56:45","modified_gmt":"2024-06-13T14:56:45","slug":"integracion-doppler-bigquery-tabla-subscriber","status":"publish","type":"post","link":"https:\/\/helpqa.fromdoppler.com\/es\/integracion-doppler-bigquery-tabla-subscriber\/","title":{"rendered":"Integraci\u00f3n Doppler y BigQuery: \u00bfQu\u00e9 significan los Campos de la tabla Subscriber?"},"content":{"rendered":"<p>\u00bfQuieres generar <a href=\"https:\/\/help.fromdoppler.com\/es\/integrar-doppler-bigquery#data-studio\" target=\"_blank\" rel=\"noopener\">reportes personalizados<\/a> gracias a la integraci\u00f3n de <strong>Doppler y BigQuery<\/strong>? En este art\u00edculo encontrar\u00e1s el <strong>significado de cada Campo de informaci\u00f3n<\/strong> <strong>de la tabla Subscriber<\/strong>. Esto te ayudar\u00e1 a <strong>comprender mejor los datos y resultados<\/strong> de tus reportes.<\/p>\n<h2>Sobre la tabla Subscriber en BigQuery<\/h2>\n<p>Actualmente el <a href=\"https:\/\/console.cloud.google.com\/bigquery?project=doppler-291113\" target=\"_blank\" rel=\"noopener\">proyecto Doppler en BigQuery<\/a> tiene tres tablas de las cuales se puede consumir informaci\u00f3n para generar reportes:<\/p>\n<ul>\n<li>La tabla <strong>Subscriber<\/strong> tiene informaci\u00f3n relativa a <strong>cada Suscriptor.<\/strong><\/li>\n<li>La tabla<strong> <a href=\"https:\/\/help.fromdoppler.com\/es\/integracion-doppler-bigquery-tabla-campaign-detail\/\" target=\"_blank\" rel=\"noopener\">Campaign Detail <\/a><\/strong>contiene datos relativos a la actividad de los <strong>Suscriptores que recibieron tus Campa\u00f1as.<\/strong><\/li>\n<li>La tabla <strong><a href=\"https:\/\/help.fromdoppler.com\/es\/integracion-doppler-bigquery-tabla-campaign-summary\" target=\"_blank\" rel=\"noopener\">Campaign Summary<\/a><\/strong> trae la informaci\u00f3n relativa a las<strong> Campa\u00f1as enviadas.<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8532 size-full\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2022\/03\/Screenshot_104.png\" alt=\"Doppler y BigQuery tabla Subscriber\" width=\"598\" height=\"472\" srcset=\"https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2022\/03\/Screenshot_104.png 598w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2022\/03\/Screenshot_104-300x237.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/p>\n<p>Ahora revisaremos en detalle los Campos de informaci\u00f3n de la tabla Subscriber y qu\u00e9 significan cada uno.<\/p>\n<h3>Significado de los Campos de la tabla Subscriber<\/h3>\n<h4>Informaci\u00f3n relativa a Usuarios de Doppler<\/h4>\n<table style=\"border: 1px solid black; border-collapse: collapse; height: 162px;\" width=\"972\">\n<tbody>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><b>Campo en BigQuery<\/b><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><b>Tipo de Campo<\/b><\/td>\n<td style=\"text-align: center; border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px 5px;\"><b>Qu\u00e9 significa<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">IdUser<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">N\u00famerico<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UserId del usuario de Doppler. <strong><em>I<\/em><\/strong><\/span><em><span style=\"font-weight: 400;\"><strong>dentificador \u00fanico<\/strong> que<\/span><span style=\"font-weight: 400;\"> sirve para hacer consultas cruzadas entre tablas.\u00a0<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>Informaci\u00f3n relativa a Suscriptores<\/h4>\n<table style=\"border: 1px solid black; border-collapse: collapse; height: 162px;\" width=\"972\">\n<tbody>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><b>Campo en BigQuery<\/b><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><b>Tipo de Campo<\/b><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><b>Qu\u00e9 significa<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">IdSubscriber<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Num\u00e9rico<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UserId del Contacto \/Suscriptor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#x1f511; <\/span><i><span style=\"font-weight: 400;\">Es el identificador \u00fanico y sirve para hacer consultas cruzadas entre tablas\u00a0<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Email<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Texto<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Email del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">SubscribersStatus<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Texto<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Estado del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UTCCreationDate<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha y hora<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha de creaci\u00f3n del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Gender<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Texto<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">G\u00e9nero del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UTCBirthday<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha y hora<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha de cumplea\u00f1os del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">FirstName<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Texto<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Nombre del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">LastName<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Texto<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Apellido<\/span> <span style=\"font-weight: 400;\">del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">SubscriberSourceType<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Texto<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Origen del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UTCUnsubDate<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha y hora<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha de desuscripci\u00f3n del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UnsubscriptionReason<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Texto<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Raz\u00f3n de desuscripci\u00f3n del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UnsubscriptionDescription<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Texto<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">M\u00e1s informaci\u00f3n sobre la desuscripci\u00f3n<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UTCRegistrationDate<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha y hora<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha de Suscripci\u00f3n del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">FormConsent<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Si\/No<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Consentimiento a recibir comunicaciones<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Score<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Num\u00e9rico<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Calificaci\u00f3n basada en clics y aperturas<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UTCLastUpdate<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha y hora<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha y hora \u00faltima actualizaci\u00f3n del Contacto \/ Suscriptor<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Country<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Texto<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Pa\u00eds del Suscriptor<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>Informaci\u00f3n relativa a Campa\u00f1as<\/h4>\n<table style=\"border: 1px solid black; border-collapse: collapse; height: 162px;\" width=\"972\">\n<tbody>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><b>Campo en BigQuery<\/b><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><b>Tipo de Campo<\/b><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><b>Qu\u00e9 significa<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">idCampaign<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Num\u00e9rico<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Identificador \u00fanico de la Campa\u00f1a<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UTCLastOpen<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha y hora<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha \u00faltima apertura registrada (para ese Suscriptor)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">UTCSentDate<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha y hora<\/span><\/td>\n<td style=\"border-bottom: 1px solid black; border-right: 1px solid black; border-collapse: collapse; padding: 5px; text-align: center;\"><span style=\"font-weight: 400;\">Fecha y hora \u00faltimo envio registrado (para ese Suscriptor)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>IMPORTANTE<\/strong>: Luego de realizar la conexi\u00f3n entre Doppler y BigQuery debes <strong>esperar al menos 24 horas<\/strong> para que la informaci\u00f3n de la tabla Susbcriber est\u00e9 disponible.<\/p>\n<p>Esperamos que esta informaci\u00f3n te resulte \u00fatil para interpretar mejor las m\u00e9tricas de tus reportes.<\/p>\n<p><strong>Eso fue todo. \u00a1Que disfrutes la integraci\u00f3n!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres generar reportes personalizados gracias a la integraci\u00f3n de Doppler y BigQuery? En este art\u00edculo encontrar\u00e1s el significado de cada Campo de informaci\u00f3n de la tabla Subscriber.<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[583,585,486,11],"tags":[803,805,804],"class_list":["post-8531","post","type-post","status-publish","format-standard","hentry","category-destacados-en-integraciones","category-destacados-en-reportes","category-integraciones","category-reportes","tag-doppler-y-bigquery","tag-reportes-personalizados-con-bigquery","tag-tabla-subscriber-bigquery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Integraci\u00f3n Doppler y BigQuery: \u00bfQu\u00e9 significan los Campos de la tabla Subscriber? - Doppler Help Center<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres generar reportes personalizados conectando Doppler y BigQuery? Descubre el significado de los Campos de la tabla Subscriber.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integraci\u00f3n Doppler y BigQuery: \u00bfQu\u00e9 significan los Campos de la tabla Subscriber? - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres generar reportes personalizados conectando Doppler y BigQuery? 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