{"id":7570,"date":"2020-09-16T15:07:55","date_gmt":"2020-09-16T15:07:55","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=7570"},"modified":"2026-05-22T13:00:46","modified_gmt":"2026-05-22T13:00:46","slug":"elemento-productos-recomendados","status":"publish","type":"post","link":"https:\/\/helpqa.fromdoppler.com\/es\/elemento-productos-recomendados\/","title":{"rendered":"Elemento de Productos Recomendados: Personaliza tus Emails seg\u00fan el inter\u00e9s de compra"},"content":{"rendered":"

\u00bfEres <\/span>Usuario de Tiendanube<\/b> y env\u00edas <\/span>Campa\u00f1as con Doppler<\/b>? Entonces te interesar\u00e1 conocer el \u00faltimo elemento que desarrollamos para <\/span>aumentar la Tasa de Conversi\u00f3n de tus Emails.<\/b><\/p>\n

El <\/span>Elemento de Productos Recomendados<\/b> es un m\u00f3dulo que puedes sumar a tus Campa\u00f1as con el objetivo de mostrar ciertos art\u00edculos de tu Tienda de acuerdo a criterios como <\/span>\u201cm\u00e1s nuevos\u201d<\/i><\/b> o <\/span>\u201cm\u00e1s vendidos\u201d<\/i><\/b>.\u00a0<\/span><\/p>\n

Es un <\/span>elemento din\u00e1mico<\/b>, esto significa que luego de incluirlo y configurarlo en tus Emails, no ver\u00e1s uno u otro producto, sino que estos <\/span>ir\u00e1n variando en cada env\u00edo.<\/b> Al sumarlo en tus Emails, Doppler cruzar\u00e1 informaci\u00f3n con tu Tienda y mostrar\u00e1 autom\u00e1ticamente la cantidad de productos de tu cat\u00e1logo que t\u00fa definas.\u00a0<\/span><\/p>\n

\u00a1Sigue leyendo si quieres saber c\u00f3mo implementarlo en tus Campa\u00f1as!<\/span><\/p>\n

Incluye el Elemento de Productos Recomendados en tus Emails<\/strong><\/h2>\n

Recuerda que este elemento est\u00e1 <\/span>disponible para todos los Usuarios de Tiendanube que tengan activa la integraci\u00f3n con Doppler.<\/b> \u00bfA\u00fan no has sincronizado tu cuenta con tu Tienda? <\/span>Descubre c\u00f3mo hacerlo paso a paso<\/a>.<\/strong><\/p>\n

Por el momento, puede incluirse \u00fanicamente en Campa\u00f1as de Carrito Abandonado<\/a> o Producto Visitado<\/a><\/strong>.<\/strong> Cuando est\u00e9s creando la pieza o editando una Plantilla con el <\/span>Editor de Doppler<\/a><\/strong>, lo encontrar\u00e1s en la <\/span>secci\u00f3n \u201cProducto\u201d.\u00a0<\/b><\/p>\n

\"1\"<\/p>\n

Como el resto de los componentes disponibles, solo debes arrastrarlo y soltarlo en el lienzo. Luego ver\u00e1s a la izquierda de tu pantalla las propiedades del Elemento para hacer los ajustes que consideres.<\/span><\/p>\n

\"2\"<\/p>\n

 <\/p>\n

El Elemento de Productos Recomendados est\u00e1 pensado para <\/span>mostrar hasta cuatro productos de tu Tienda<\/b> (t\u00fa defines cu\u00e1ntos). Asimismo, podr\u00e1s configurar el estilo del bot\u00f3n, la tipograf\u00eda, el tama\u00f1o, los bordes y dem\u00e1s cuestiones. Recuerda que <\/span>la edici\u00f3n es en bloque<\/b>, lo que significa que los cambios impactar\u00e1n en todo el Elemento y en todos los productos que decidas incluir.\u00a0<\/span><\/p>\n

\"3\"<\/p>\n

 <\/p>\n

Tambi\u00e9n deber\u00e1s definir el criterio que Doppler utilizar\u00e1 para mostrar los art\u00edculos de tu Tienda: si ser\u00e1n <\/span>\u00faltimos ingresos y novedades<\/b> (en ese caso debes escoger la opci\u00f3n <\/span>\u201cM\u00e1s nuevos\u201d<\/b>) y\/o los <\/span>m\u00e1s populares y elegidos<\/b> por tus clientes (es decir,<\/span> \u201cM\u00e1s vendidos\u201d<\/b>).\u00a0<\/span><\/p>\n

\u00bfTe gustar\u00eda que en tu Campa\u00f1a <\/span>se muestren tanto los productos m\u00e1s nuevos como los m\u00e1s vendidos<\/b> de tu Tienda? En ese caso, no tienes m\u00e1s que arrastrar y soltar dos veces el Elemento en el Email y configurar cada uno.\u00a0<\/span><\/p>\n

\"4\"<\/p>\n

\u00a1Listo! Ya has a\u00f1adido y configurado el Elemento de Productos Recomendados en tu\/s Email\/s de Carrito Abandonado y\/o Producto Visitado.\u00a0<\/span><\/p>\n

A partir del momento en que inicies el Automation, tus Campa\u00f1as mostrar\u00e1n una secci\u00f3n con tus art\u00edculos destacados.\u00a0<\/span><\/p>\n

\u00a1Muchos \u00e9xitos con tus Campa\u00f1as!<\/b><\/p>","protected":false},"excerpt":{"rendered":"

\u00bfEres Usuario de Tiendanube y est\u00e1s enviando Campa\u00f1as de Remarketing con Doppler? Entonces te interesar\u00e1 conocer el \u00faltimo elemento que desarrollamos para aumentar la Tasa de Conversi\u00f3n de tus Emails.<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[581,583,414,487,486],"tags":[715,717,694,718,716],"class_list":["post-7570","post","type-post","status-publish","format-standard","hentry","category-destacados-en-email-automation","category-destacados-en-integraciones","category-editor","category-email-automation","category-integraciones","tag-elemento-de-productos-recomendados","tag-email-de-carrito-abandonado","tag-integracion-doppler-tiendanube","tag-mostrar-productos-de-tu-tienda","tag-remarketing-por-email"],"acf":[],"yoast_head":"\nIncluye el Elemento de Productos Recomendados en tus Emails<\/title>\n<meta name=\"description\" content=\"El Elemento de Productos Recomendados es un 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