{"id":7532,"date":"2020-08-13T15:39:45","date_gmt":"2020-08-13T15:39:45","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=7532"},"modified":"2022-01-31T15:50:52","modified_gmt":"2022-01-31T15:50:52","slug":"envio-inteligente","status":"publish","type":"post","link":"https:\/\/helpqa.fromdoppler.com\/es\/envio-inteligente\/","title":{"rendered":"Descubre la funcionalidad de Env\u00edo Inteligente de Campa\u00f1as"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Doppler cuenta con una interesante funcionalidad de <\/span><b>Data Marketing<\/b><span style=\"font-weight: 400;\"> para colaborar con la <\/span><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/aperturas-y-clics-por-dia\/\">Tasa de Apertura<\/a><\/strong><span style=\"font-weight: 400;\"> de tus Campa\u00f1as: se trata del <\/span><b>Env\u00edo Inteligente en el mejor d\u00eda y horario para cada Contacto.<\/b><span style=\"font-weight: 400;\"> \u00a1Descubre m\u00e1s en este art\u00edculo!<\/span><\/p>\n<p><strong>\u00cdndice de contenidos:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo aprovechar la funcionalidad de Env\u00edo Inteligente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Env\u00edo Inteligente en el mejor d\u00eda y horario\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Algunas consideraciones<\/span><\/li>\n<\/ul>\n<h2>C\u00f3mo aprovechar la funcionalidad de Env\u00edo Inteligente<\/h2>\n<p><b>T\u00fa determinas a partir de qu\u00e9 d\u00eda y hora quieres enviar una Campa\u00f1a y Doppler se encarga del resto. <\/b><span style=\"font-weight: 400;\">Podr\u00edamos decir que el Env\u00edo Inteligente es una variante del Env\u00edo Programado que <\/span><b>optimiza la entrega de tus Emails bas\u00e1ndose en el comportamiento hist\u00f3rico de tus Contactos<\/b><span style=\"font-weight: 400;\">. Para esto, toma como base las Campa\u00f1as enviadas por ti o por otros usuarios de Doppler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gracias al Env\u00edo Inteligente, cada Contacto recibir\u00e1 tus Emails en el momento que m\u00e1s aperturas registra de acuerdo a la informaci\u00f3n que Doppler posee. As\u00ed aumentar\u00e1n las chances de que abran tu Campa\u00f1a. \u00bfVerdad que es una excelente noticia?<\/span><\/p>\n<p><a href=\"https:\/\/app.fromdoppler.com\/signup?lang=es&amp;utm_source=direct&amp;page=beneficios-email-marketing\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-8282\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Help-EnvioInteligente-es-300x138.png\" alt=\"Prueba Doppler gratis\" width=\"600\" height=\"275\" srcset=\"https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Help-EnvioInteligente-es-300x138.png 300w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Help-EnvioInteligente-es-1024x469.png 1024w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Help-EnvioInteligente-es-768x352.png 768w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Help-EnvioInteligente-es.png 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ahora veamos en qu\u00e9 parte de tu cuenta encontrar\u00e1s esta funcionalidad:<\/span><\/p>\n<h2><strong>Programa tus Campa\u00f1as con Env\u00edo Inteligente<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Luego de haber creado tu Campa\u00f1a y previo al env\u00edo de la misma, llegar\u00e1s a la ventana <\/span><b>\u201cResumen de Campa\u00f1a\u201d<\/b><span style=\"font-weight: 400;\">. All\u00ed har\u00e1s un recorrido por todas las cuestiones que involucra el env\u00edo de cualquier Campa\u00f1a de Email Marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La Informaci\u00f3n B\u00e1sica,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El contenido de la Campa\u00f1a,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las Listas y\/o Segmentos de Contactos a los que va dirigido,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El <\/span><b>tipo de Env\u00edo.<\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7537\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/08\/envio-inte-300x57.png\" alt=\"1\" width=\"600\" height=\"113\" srcset=\"https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/envio-inte-300x57.png 300w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/envio-inte-1024x193.png 1024w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/envio-inte-768x145.png 768w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/envio-inte.png 1454w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Haciendo clic en <\/span><b>\u201cConfigurar Env\u00edo\u201d<\/b><span style=\"font-weight: 400;\"> ver\u00e1s las tres opciones disponibles: Env\u00edo Inmediato, Programado o Inteligente.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7536\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_100-300x131.png\" alt=\"2 env\u00edo inteligente\" width=\"600\" height=\"261\" srcset=\"https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_100-300x131.png 300w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_100-1024x446.png 1024w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_100-768x335.png 768w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_100.png 1515w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><strong>Env\u00edo Inteligente en el mejor d\u00eda y horario para cada Contacto<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Si eliges hacer un Env\u00edo Inteligente debes configurarlo siguiendo estos pasos:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elige el d\u00eda y hora que quieres que comience el env\u00edo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliza el slider para posicionarte en la cantidad de d\u00edas dentro de los cuales el env\u00edo debe completarse.<\/span><\/li>\n<\/ol>\n<blockquote><p><b>#DopplerTip: Cuanto mayor sea el rango de d\u00edas seleccionado, m\u00e1s preciso ser\u00e1 el env\u00edo. <\/b><span style=\"font-weight: 400;\">Elige pocos d\u00edas solo si lo que necesitas comunicar est\u00e1 atado a una fecha espec\u00edfica, o requiere respuesta o acci\u00f3n inmediata.<\/span><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8308\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_1261-300x113.png\" alt=\"Configuraci\u00f3n Env\u00edo Inteligente 7 d\u00edas\" width=\"600\" height=\"225\" srcset=\"https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_1261-300x113.png 300w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_1261-1024x384.png 1024w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_1261-768x288.png 768w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_1261.png 1192w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si lo deseas, puedes definir hasta cinco Correos Electr\u00f3nicos a los que quieras que Doppler notifique cuando el Env\u00edo Inteligente haya finalizado. Tambi\u00e9n podr\u00edas programar un <\/span><b>reenv\u00edo de la Campa\u00f1a<\/b><span style=\"font-weight: 400;\"> luego de que finalice el Env\u00edo Inteligente.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7533\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_103-300x114.png\" alt=\"4\" width=\"600\" height=\"229\" srcset=\"https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_103-300x114.png 300w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_103-1024x390.png 1024w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_103-768x293.png 768w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_103.png 1453w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cuando hagas clic en <\/span><b>\u201cGuardar\u201d<\/b><span style=\"font-weight: 400;\">, volver\u00e1s a la pantalla <\/span><b>\u201cResumen de Campa\u00f1a\u201d<\/b><span style=\"font-weight: 400;\"> y ver\u00e1s toda la informaci\u00f3n sobre el Env\u00edo Inteligente que has configurado. En caso de que quieras modificar algo, podr\u00e1s hacerlo desde el \u00edcono del l\u00e1piz.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8307\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_1262-300x126.png\" alt=\"Env\u00edo de Campa\u00f1a Inteligente 7 d\u00edas\" width=\"600\" height=\"251\" srcset=\"https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_1262-300x126.png 300w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2020\/08\/Screenshot_1262.png 645w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tus Campa\u00f1as programadas con Env\u00edo Inteligente estar\u00e1n visibles en la secci\u00f3n \u00abCampa\u00f1as Programadas\u00bb\u00a0 hasta que finalice el env\u00edo. Desde all\u00ed podr\u00e1s monitorear el porcentaje de Campa\u00f1as entregadas y las faltantes, junto con el tiempo estimado de finalizaci\u00f3n.<\/span><\/p>\n<h3><strong>Algunas consideraciones<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u00bfQu\u00e9 sucede si env\u00edo mi Campa\u00f1a a uno o varios Contactos que son nuevos en mis Listas, es decir que no hay antecedentes de cu\u00e1l es el mejor d\u00eda y horario de Aperturas?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Doppler entiende como \u201cmejor horario de cada Contacto\u201d no solo las aperturas de tus env\u00edos anteriores, sino que toma en cuenta <\/span><b>cualquier interacci\u00f3n con Campa\u00f1as enviadas desde Doppler.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Es decir que si ese Contacto est\u00e1 o estuvo en las Listas de otro usuario de Doppler, su historial de aperturas dar\u00e1 el indicio de cu\u00e1ndo hacerle llegar tu Campa\u00f1a con Env\u00edo Inteligente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En otras palabras, con Doppler el Env\u00edo de tus Campa\u00f1as no solo es Inteligente sino <\/span><b>Muy Inteligente <\/b><span style=\"font-weight: 400;\">&#x1f642; ya que esta funcionalidad no solo toma en consideraci\u00f3n las aperturas previas de tus env\u00edos, sino de todos los env\u00edos hechos desde la plataforma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el caso de que no haya ning\u00fan historial previo para un determinado Contacto, la Campa\u00f1a se enviar\u00e1 <\/span><b>en el horario que t\u00fa hayas determinado.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00bfQu\u00e9 fecha y horario de env\u00edo indicar\u00e1 el Reporte de dicha Campa\u00f1a?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">En el Reporte de las Campa\u00f1as con Env\u00edo Inteligente figurar\u00e1 el d\u00eda que hayas determinado, y la <\/span><b>hora en que empez\u00f3 a enviarse la pieza.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00bfSe puede cancelar o detener el Env\u00edo Inteligente de una Campa\u00f1a?<\/span><\/i><\/p>\n<p><b>S\u00ed, ambas opciones<\/b><span style=\"font-weight: 400;\"> est\u00e1n disponibles en este tipo de Env\u00edos. Si eliges cancelar el Env\u00edo Inteligente, la Campa\u00f1a quedar\u00e1 en la secci\u00f3n de Borradores. O si prefieres, puedes detenerlo aunque es probable que la Campa\u00f1a ya le haya llegado a algunos Contactos. Si quisieras reanudarla luego, deber\u00edas <\/span><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/cancelar-envio-en-progreso\/\">seguir estos pasos<\/a>.\u00a0<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00bfEl Env\u00edo Inteligente de Campa\u00f1as est\u00e1 disponible para Test A\/B o Campa\u00f1as de Email Automation?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Por el momento, este Tipo de Env\u00edo est\u00e1 disponible \u00fanicamente para el env\u00edo de <\/span><b>Campa\u00f1as de Email Marketing Cl\u00e1sicas o Sociales.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Eso es todo! Estamos seguros que querr\u00e1s probar cuanto antes esta funcionalidad y comprobar su efectividad en tus env\u00edos. <\/span><b>\u00a1Muchos \u00e9xitos con tus Campa\u00f1as!<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>Doppler incorpor\u00f3 una interesante funcionalidad de Data Marketing para colaborar con la Tasa de Apertura de tus Campa\u00f1as: se trata del Env\u00edo Inteligente. \u00a1Descubre m\u00e1s en este art\u00edculo!<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,579,588],"tags":[714,712,713],"class_list":["post-7532","post","type-post","status-publish","format-standard","hentry","category-campanas","category-destacados-en-campanas","category-destacados-en-otros","tag-data-marketing","tag-envio-inteligente-de-campanas","tag-optimizacion-de-envio-de-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre la funcionalidad de Env\u00edo Inteligente de Campa\u00f1as [en]Discover the Smart Sending of Campaigns<\/title>\n<meta name=\"description\" content=\"Doppler incorpor\u00f3 una interesante funcionalidad para colaborar con la Tasa de Apertura de tus Campa\u00f1as: se trata del Env\u00edo Inteligente.\" 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