{"id":6790,"date":"2019-05-07T13:25:54","date_gmt":"2019-05-07T13:25:54","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=6790"},"modified":"2026-02-24T18:48:40","modified_gmt":"2026-02-24T18:48:40","slug":"crear-automation-carrito-abandonado","status":"publish","type":"post","link":"https:\/\/helpqa.fromdoppler.com\/es\/crear-automation-carrito-abandonado\/","title":{"rendered":"C\u00f3mo crear un Automation de Carrito Abandonado"},"content":{"rendered":"

\u00bfTienes tu E-commerce integrado con tu cuenta de Doppler<\/a><\/strong> y quieres comenzar cuanto antes a usar esta automatizaci\u00f3n? Antes necesitar\u00e1s repasar este tutorial para poder hacerlo de manera f\u00e1cil y efectiva \ud83d\ude42<\/p>\n

\u00bfSabes en qu\u00e9 consisten los Emails de Carrito Abandonado? Son Campa\u00f1as que se crean de forma din\u00e1mica y automatizada<\/strong> y se env\u00edan a los visitantes de tu Tienda que iniciaron alg\u00fan proceso de compra (es decir, pusieron uno o varios productos en el \u201ccarrito\u201d) pero no lo finalizaron.<\/strong><\/p>\n

Se trata ni m\u00e1s ni menos que de una excelente t\u00e9cnica de Remarketing por Email<\/strong> que te ayudar\u00e1 a recuperar potenciales ventas que de otro modo quedar\u00edan en el camino. Por lo tanto, una de los principales beneficios que experimentar\u00e1s usando este Automation es el crecimiento de tu Tasa de Conversi\u00f3n y ventas.<\/strong><\/p>\n

\u00bfAnsioso por comenzar a usarlo? \u00a1Sigue leyendo!<\/p>\n

Crea tu Automation de Carrito Abandonado paso a paso<\/h2>\n

\u00a1IMPORTANTE!<\/strong><\/em> Para poder usar este Automation es necesario que tengas tu E-commerce de VTEX<\/a><\/strong>, Tiendanube<\/a>, Magento,<\/a><\/strong>\u00a0PrestaShop,<\/a><\/strong>\u00a0Shopify,<\/a><\/strong>\u00a0WooCommerce<\/a>,<\/a>\u00a0Jumpseller<\/a>\u00a0o Easycommerce <\/a><\/strong>integrado con Doppler. Si a\u00fan no la tienes integrada, \u00a1hazlo ahora!<\/p>\n

Ten en cuenta que s\u00f3lo puedes tener un Automation de Carrito activo por plataforma de E-commerce.<\/strong><\/p>\n

1- Ve a \u201cAutomation\u201d<\/strong> y \u201cCrear Automation\u201d<\/strong>. All\u00ed ver\u00e1s el box de Carrito Abandonado (si es que tienes tu cuenta de Doppler correctamente sincronizada con tu Tienda Online) listo para empezar a usarlo.<\/p>\n

\"paso<\/p>\n

De lo contrario, te indicar\u00e1 que realices la integraci\u00f3n con tu E-commerce y te llevar\u00e1 al Panel de Control de tu cuenta.<\/p>\n

2- En las Condiciones Iniciales<\/strong> deber\u00e1s seleccionar la plataforma<\/strong> en la que tienes montado tu E-commerce (VTEX, Tienda Nube o Prestashop), as\u00ed como el tiempo de espera luego de que el visitante abandone su carrito en tu sitio.
\nEl env\u00edo del Email de recuperaci\u00f3n puede configurarse con un tiempo de espera<\/strong> de 2, 6 o 24 horas, y aplica de igual manera para todas las integraciones disponibles. Esta condici\u00f3n se cumplir\u00e1 en todos los casos.<\/span><\/p>\n

\"paso<\/p>\n

3- En el lienzo situado a la derecha de la pantalla ver\u00e1s dicho periodo de tiempo y a continuaci\u00f3n el <\/span>elemento Email <\/b>que se disparar\u00e1 una vez que este haya transcurrido. Haciendo clic en \u00e9l podr\u00e1s editar el Asunto, Pre encabezado, nombre e Email de remitente y direcci\u00f3n de respuesta, as\u00ed como <\/span>importar un HTML o editar una Plantilla predise\u00f1ada.<\/b><\/p>\n

\"paso<\/p>\n

\u00a1IMPORTANTE! <\/i><\/b>En el caso que decidas importar tu propio HTML o editar una Plantilla creada por ti, recuerda que en el c\u00f3digo debe contener ciertos <\/span>tags requeridos<\/b> para que este elemento funcione como un Email din\u00e1mico que se complete con contenido personalizado, cada vez y para cada contacto. No olvides incluirlos dentro de los tags <body> <\/body> del HTML: <\/span><\/p>\n

\"tabla\"<\/p>\n

Si has escogido alguna de las Plantillas predise\u00f1adas de Carrito Abandonado<\/strong> que tienes en tu cuenta no tendr\u00e1s que preocuparte por incluir estos tags, ya que est\u00e1n insertos de antemano en el c\u00f3digo. <\/span><\/p>\n

Una vez que importes tu HTML o edites una Plantilla propia o de las que tienes disponibles en tu cuenta, solo restar\u00e1 que hagas clic en \u201c<\/span>Iniciar Automation\u201d<\/b>, \u00a1y listo! Tus Emails din\u00e1micos de Carrito Abandonado se disparar\u00e1n cada vez que un visitante abandone un proceso de compra.<\/span><\/p>\n

\u00a1Muchos \u00e9xitos con tus Campa\u00f1as!<\/b><\/p>","protected":false},"excerpt":{"rendered":"

\u00bfTienes tu E-commerce integrado con tu cuenta de Doppler y quieres comenzar cuanto antes a usar esta automatizaci\u00f3n? Antes necesitar\u00e1s repasar este tutorial.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[583,487,486],"tags":[437,668,500,642,519,666],"class_list":["post-6790","post","type-post","status-publish","format-standard","hentry","category-destacados-en-integraciones","category-email-automation","category-integraciones","tag-automation","tag-carrito-abandonado","tag-ecommerce","tag-prestashop","tag-tienda-nube","tag-vtex"],"acf":[],"yoast_head":"\nC\u00f3mo crear un Automation de Carrito Abandonado<\/title>\n<meta name=\"description\" content=\"Los Emails de Carrito Abandonado se crean de forma din\u00e1mica y automatizada y se env\u00edan a los visitantes que iniciaron no finalizaron la compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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