{"id":6472,"date":"2018-06-28T20:39:39","date_gmt":"2018-06-28T20:39:39","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=6472"},"modified":"2019-06-07T16:19:33","modified_gmt":"2019-06-07T16:19:33","slug":"campos-personalizados-rgpd","status":"publish","type":"post","link":"https:\/\/helpqa.fromdoppler.com\/es\/campos-personalizados-rgpd\/","title":{"rendered":"C\u00f3mo crear Campos Personalizados para adecuarte al RGPD"},"content":{"rendered":"<p>Ya enviaste tu <strong><a href=\"https:\/\/blog.fromdoppler.com\/enviar-una-campania-de-revalidacion-suscriptores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Campa\u00f1a de Revalidaci\u00f3n<\/a><\/strong> y programaste dos acciones distintas de acuerdo a la respuesta de tus Suscriptores. El siguiente paso es crear <strong>Campos Personalizados<\/strong> en tu cuenta de Doppler, para sumar el consentimiento de quienes contestaron afirmativamente como un <strong>Atributo del Suscriptor<\/strong> a tus Listas.<\/p>\n<p>Esencialmente debes crear dos Campos: uno que exprese el acuerdo del usuario con tu <strong>Pol\u00edtica de Privacidad<\/strong>, y otro que te habilite a enviarles <strong>comunicaciones de tipo comercial.<\/strong><\/p>\n<p>Para comenzar, <strong><a href=\"https:\/\/app.fromdoppler.com\/login?lang=es\" target=\"_blank\" rel=\"noopener noreferrer\">ingresa a tu cuenta<\/a><\/strong>. Si no tienes una, <strong><a href=\"https:\/\/app.fromdoppler.com\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9ala gratis<\/a><\/strong> ahora. El procedimiento es el mismo que cualquier otro Campo Personalizado; si tienes dudas sobre c\u00f3mo crearlo puedes revisar <strong><a href=\"https:\/\/help.fromdoppler.com\/es\/como-agregar-un-campo-personalizado\/\" target=\"_blank\" rel=\"noopener noreferrer\">este art\u00edculo<\/a><\/strong> para lograrlo paso a paso.<\/p>\n<p>Al momento de crear estos dos Campos Personalizados para RGPD en Doppler, deber\u00e1s definir:<\/p>\n<ul>\n<li><strong>Nombre del Campo Personalizado:<\/strong> podr\u00eda ser algo como [[[AceptoPoliticaPrivacidad]]] y [[[AceptoRecibirPromociones]]]<\/li>\n<li><strong>Tipo de Dato:<\/strong> Permiso<\/li>\n<li><strong>Tipo de Campo Personalizado:<\/strong> P\u00fablico. Esto permitir\u00e1 que el Suscriptor modifique esta informaci\u00f3n si as\u00ed lo desea. Para esto, debes a\u00f1adir el enlace correspondiente en todas tus Campa\u00f1as. Esto podr\u00e1s configurarlo desde el <strong>Panel de Control<\/strong> que se halla en el margen superior derecho de tu cuenta, en la pesta\u00f1a <strong>\u201cEncabezado y Pie de Email\u201d<\/strong>, tildando la opci\u00f3n <strong>\u201cActualizar Perfil\u201d.<\/strong><\/li>\n<\/ul>\n<h2><img decoding=\"async\" class=\"wp-image-6473 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2018\/06\/help1.png\" alt=\"\" width=\"672\" height=\"644\" srcset=\"https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2018\/06\/help1.png 1247w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2018\/06\/help1-300x288.png 300w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2018\/06\/help1-768x737.png 768w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2018\/06\/help1-1024x982.png 1024w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/h2>\n<h2 id=\"atributo\">C\u00f3mo sumar estos Atributos del Suscriptor a quienes contestaron tu Campa\u00f1a de Revalidaci\u00f3n<\/h2>\n<p><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/como-crear-tu-campania-de-revalidacion-de-suscriptores\/\" target=\"_blank\" rel=\"noopener noreferrer\">En este art\u00edculo<\/a><\/strong> te hemos mostrado paso a paso c\u00f3mo crear el flujo para tu Campa\u00f1a de Revalidaci\u00f3n de Suscriptores con Doppler. Quienes contestaron afirmativamente que aceptan tu Pol\u00edtica de Privacidad y tus comunicaciones comerciales fueron autom\u00e1ticamente asociados a una Lista que t\u00fa creaste y determinaste.<\/p>\n<p>Ahora resta completar los Campos Personalizados que creaste para que este consentimiento figure en la informaci\u00f3n de cada Suscriptor. Para lograrlo debes:<\/p>\n<p>1- Descargar la Lista de Suscriptores revalidados.<\/p>\n<p>2- Crear un nuevo archivo de Excel, copiar todos los Emails de tus Suscriptores y agregar las columnas AceptoPoliticaPrivacidad y AceptoRecibirPromociones.<\/p>\n<p>3- Colocar \u201csi\u201d a ambos en la fila que corresponde al primer Email de Suscriptor revalidado.<\/p>\n<p>4- Colocar el cursor del mouse en el margen inferior derecho de las celdas que contienen el \u201csi\u201d, y estirarlo hasta la \u00faltima fila que contiene el \u00faltimo Email.\u00a0<img decoding=\"async\" class=\"size-full wp-image-6478 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2018\/06\/Picture1.png\" alt=\"\" width=\"525\" height=\"193\" srcset=\"https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2018\/06\/Picture1.png 525w, https:\/\/helpqa.fromdoppler.com\/wp-content\/uploads\/2018\/06\/Picture1-300x110.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p>5- Guardar el archivo con la extensi\u00f3n .csv.<\/p>\n<p>6- Ingresar a la Lista de Suscriptores revalidados en Doppler, hacer clic en <strong>\u201cImportar Suscriptores\u201d<\/strong> y buscar tu archivo .csv o arrastrarlo. Este contiene la informaci\u00f3n actualizada de los Campos [[[AceptoPoliticaPrivacidad]]] y [[[AceptoRecibirPromociones]]].<\/p>\n<p>7- Dar clic en <strong>\u201cImportar\u201d<\/strong>.<\/p>\n<p>\u00a1Listo! Tu Lista ya contiene esta informaci\u00f3n actualizada de tus Suscriptores, la cual te ser\u00e1 de mucha utilidad para tus pr\u00f3ximos env\u00edos. Para saber a qui\u00e9nes incluir en tus futuras Campa\u00f1as, puedes<strong> <a href=\"https:\/\/help.fromdoppler.com\/es\/como-crear-un-filtro-en-una-lista-de-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">armar un Segmento<\/a>\u00a0<\/strong> y filtrar en el Campo [[[AceptoRecibirPromociones]]] a aquellos que dijeron \u201cno\u201d, para luego <strong><a href=\"https:\/\/help.fromdoppler.com\/es\/sumar-y-restar-suscriptores\/\" target=\"_blank\" rel=\"noopener noreferrer\">restar ese Segmento<\/a><\/strong> a la Lista original o al env\u00edo.<\/p>\n<p>\u00a1Muchos \u00e9xitos con tu adecuaci\u00f3n al RGPD!<\/p>","protected":false},"excerpt":{"rendered":"<p>Esencialmente debes crear dos Campos: uno que exprese el acuerdo con tu Pol\u00edtica de Privacidad, y otro para poder enviarles comunicaciones comerciales.<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[577,578,415,7,654],"tags":[652,68,653,680,651,647],"class_list":["post-6472","post","type-post","status-publish","format-standard","hentry","category-destacados-en-formularios","category-destacados-en-listas","category-formulario","category-listas","category-rgpd","tag-campana-de-revalidacion","tag-campos-personalizados-2","tag-consentimiento-suscriptores","tag-gdpr","tag-politica-de-privacidad","tag-rgpd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear Campos Personalizados para adecuarte al RGPD<\/title>\n<meta name=\"description\" content=\"Debes crear dos Campos: uno que exprese el acuerdo con tu Pol\u00edtica de Privacidad, y otro para poder 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