{"id":4182,"date":"2016-10-31T14:00:53","date_gmt":"2016-10-31T14:00:53","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=4182"},"modified":"2023-02-22T20:49:25","modified_gmt":"2023-02-22T20:49:25","slug":"como-integrar-campanias-de-email-marketing-con-redes-sociales","status":"publish","type":"post","link":"https:\/\/helpqa.fromdoppler.com\/es\/como-integrar-campanias-de-email-marketing-con-redes-sociales\/","title":{"rendered":"C\u00f3mo integrar tus Campa\u00f1as de Email con Redes Sociales"},"content":{"rendered":"<p>\u00bfTe gustar\u00eda que tus Emails lleguen a m\u00e1s personas que solo tus Suscriptores? \u00a1Aqu\u00ed tienes la soluci\u00f3n! Descubre de qu\u00e9 manera puedes utilizar <a href=\"http:\/\/www.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">Doppler<\/a> para viralizar tus env\u00edos.<\/p>\n<p>Hist\u00f3ricamente se ha pensado que las Redes Sociales vinieron a derribar al Email Marketing. Sin embargo, esto no fue as\u00ed. Incluso, estas t\u00e9cnicas se unieron para potenciarse mutuamente. En este Tutorial de <a href=\"https:\/\/academy.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">Doppler Academy<\/a> brindado por Carolina Di Pietro, lo descubrir\u00e1s.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/r9hmnxuZhdM\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>6 funcionalidades para potenciar tus Campa\u00f1as de Email con Redes Sociales<\/h2>\n<p>Para sacar provecho de esta dupla, necesitar\u00e1s contar con ciertas funciones. \u00bfSabes qu\u00e9? \u00a1En Doppler las tenemos!<\/p>\n<h3>Campa\u00f1as Sociales<\/h3>\n<p>Una de las mejores estrategias para viralizar tus mensajes es incluir botones de \u201ccompartir\u201d. De esta manera, si eliges la opci\u00f3n de <a href=\"https:\/\/help.fromdoppler.com\/es\/como-crear-una-campana-social\/\" target=\"_blank\" rel=\"noopener\">Campa\u00f1a Social<\/a>, estos se sumar\u00e1n autom\u00e1ticamente a tu pieza de Email y tus Suscriptores <strong>podr\u00e1n compartirla en sus perfiles<\/strong> de Redes Sociales.<\/p>\n<p>La publicaci\u00f3n constar\u00e1 de una imagen, una breve descripci\u00f3n y como t\u00edtulo, el Asunto de tu Campa\u00f1a. Al hacer click, los usuarios ingresar\u00e1n directamente a la versi\u00f3n online de tu pieza.<\/p>\n<h3>Auto-publicar tus Campa\u00f1as<\/h3>\n<p>Esta es otra excelente alternativa para integrar el Email Marketing con Redes Sociales. Con esta opci\u00f3n activa, <strong>autom\u00e1ticamente se publicar\u00e1n tus Campa\u00f1as en tus perfiles<\/strong> luego de enviarlas. Si te interesa darle una mayor promoci\u00f3n a tus mensajes, esta es la funcionalidad que debes utilizar.<\/p>\n<h3>Reporte de Social Media<\/h3>\n<p>Descubre la <strong>cantidad de veces que tu Campa\u00f1a fue compartida<\/strong> en Redes Sociales y cu\u00e1l es la preferida por tus Suscriptores a la hora de compartir tus contenidos. De esta forma, podr\u00e1s adaptar el dise\u00f1o y tono comunicacional de tus env\u00edos a las caracter\u00edsticas y requerimientos de la plataforma social elegida por tus contactos.<\/p>\n<p>Este Reporte tambi\u00e9n te servir\u00e1 para identificar Suscriptores fieles, es decir, aquellos que m\u00e1s comparten tus Campa\u00f1as. Con ellos, podr\u00e1s implementar acciones especiales como ofrecerles descuentos o regalos para recompensar su lealtad.<\/p>\n<h3>Reporte de Clicks \u00fanicos y totales<\/h3>\n<p>Conoce qui\u00e9nes hicieron click en los Links de tu Campa\u00f1a, la cantidad de <a href=\"https:\/\/help.fromdoppler.com\/es\/diferencia-clicks-unicos-y-totales\/\" target=\"_blank\" rel=\"noopener\">clicks por Suscriptor y los clicks totales<\/a> discriminados por fecha. Tambi\u00e9n puedes descargar el listado completo de contactos que han hecho click para importarlos a Facebook Ads y as\u00ed poder <strong>crear una Custom Audience<\/strong> o audiencia personalizada para tus anuncios.<\/p>\n<h3>Canal RSS<\/h3>\n<p>Permite a tus Suscriptores acceder a un link para <a href=\"https:\/\/help.fromdoppler.com\/es\/integra-tus-campanas-de-email-con-un-lector-rss\/\" target=\"_blank\" rel=\"noopener\">agregar a su lector de noticias<\/a> como <a href=\"http:\/\/digg.com\/reader\" target=\"_blank\" rel=\"noopener\">Digg<\/a> o <a href=\"http:\/\/feedly.com\/\" target=\"_blank\" rel=\"noopener\">Feedly<\/a> y saber cuando un nuevo Email fue enviado.<\/p>\n<h3>Email Automation por Suscripci\u00f3n<\/h3>\n<p>\u00bfQuieres causar una buena primera impresi\u00f3n en tus Suscriptores? Nada mejor que enviarles un <a href=\"https:\/\/help.fromdoppler.com\/es\/como-crear-email-automation-ingreso-lista\/\" target=\"_blank\" rel=\"noopener\">Email de Bienvenida<\/a> a todos aquellos contactos que se sumen a tus Listas.<\/p>\n<p>Aprovecha esta oportunidad para <strong>saludarlos y recibirlos en tu comunidad<\/strong>. Adem\u00e1s, es una buena idea ofrecerles alg\u00fan descuento o, por qu\u00e9 no, invitarlos a conocer m\u00e1s sobre en tu empresa explorando tus perfiles en Redes Sociales.<\/p>\n<p>\u00bfYa est\u00e1s listo para poner en marcha tu estrategia integral? \u00a1Comienza ahora! <a href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\" rel=\"noopener\">Crea una cuenta gratis en Doppler<\/a> y haz que tu p\u00fabico conozca algo m\u00e1s que tus productos, todo lo que tu empresa tiene para ofrecerle.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfTe gustar\u00eda que tus Emails lleguen a m\u00e1s personas que solo tus Suscriptores? \u00a1Aqu\u00ed tienes la soluci\u00f3n! Descubre de qu\u00e9 manera puedes utilizar Doppler para viralizar tus env\u00edos.<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,415],"tags":[64,466,467,352,482,195,483,480,481],"class_list":["post-4182","post","type-post","status-publish","format-standard","hentry","category-campanas","category-formulario","tag-campana-social","tag-doppler-facebook-tab","tag-email-automation","tag-facebook","tag-formulario","tag-redes-sociales-2","tag-reporte-de-social-media","tag-rss","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo integrar tus Campa\u00f1as de Email con Redes Sociales - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo integrar tus Campa\u00f1as de Email con Redes Sociales - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"\u00bfTe gustar\u00eda que tus Emails lleguen a m\u00e1s personas que solo tus Suscriptores? \u00a1Aqu\u00ed tienes la soluci\u00f3n! 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