{"id":35,"date":"2014-08-06T17:57:18","date_gmt":"2014-08-06T17:57:18","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=35"},"modified":"2023-03-07T14:07:46","modified_gmt":"2023-03-07T14:07:46","slug":"aperturas-y-clics-por-dia","status":"publish","type":"post","link":"https:\/\/helpqa.fromdoppler.com\/es\/aperturas-y-clics-por-dia\/","title":{"rendered":"C\u00f3mo medir la Tasa de Aperturas y Clicks"},"content":{"rendered":"

Si decides analizar el alcance y los resultados de tu Campa\u00f1a, Doppler<\/a> te muestra c\u00f3mo acceder f\u00e1cilmente a un indicador fundamental: las Aperturas y Clicks realizados en tu Email.<\/p>\n

Si buscas realizar acciones de Email Marketing<\/a> con inteligencia y estrategia, es fundamental monitorear constantemente las m\u00e9tricas de tus Campa\u00f1as enviadas. As\u00ed, podr\u00e1s tener una referencia de los puntos fuertes de tu pieza y analizar en qu\u00e9 est\u00e1 fallando tu comunicaci\u00f3n.<\/p>\n

Si bien existen anal\u00edticas diversas a tener en cuenta, la Tasa de Aperturas (Open Rate)<\/strong> junto a la Tasa de Clicks (Click to Rate) <\/strong>son los indicadores por excelencia. Desde los Reportes de Doppler<\/a> puedes acceder a estos valores y descubrir qu\u00e9 sucede con tus Emails enviados.<\/p>\n

\u00bfEn qu\u00e9 consisten estas Tasas?<\/h2>\n

Tasa de Aperturas: <\/strong>representa la cantidad de personas que abrieron tu Email, dividido por el n\u00famero de personas a quienes se les envi\u00f3. Por ejemplo, si al enviar tu Campa\u00f1a a 1000 personas lo abren 150, significa que tu tasa de apertura es del 15%.<\/p>\n

Seg\u00fan datos promedio y tendencias del mercado, la tasa media de aperturas equivale al 20%. Simplemente son valores referenciales que pueden variar de acuerdo a cada segmento o industria, pero si tus env\u00edos est\u00e1n muy por debajo de este par\u00e1metro, tal vez puedas evaluar c\u00f3mo mejorar tus Campa\u00f1as para aumentar su apertura (periodicidad de entrega, el asunto o la segmentaci\u00f3n de las Listas).<\/p>\n

Tasa de Clicks:<\/strong> es la cantidad de clicks realizados dentro de la pieza o Campa\u00f1a de Email Marketing<\/a>. Doppler te aconseja que tus enlaces sean visibles y est\u00e9n atractivamente ubicados, sobre todo si se trata de un llamado a la acci\u00f3n (Call to Action)<\/strong>.<\/p>\n

Si tu Tasa de Aperturas es alta, pero la de Clicks fue baja, tendr\u00e1s que repensar el contenido y el dise\u00f1o de tu Campa\u00f1a, ya que el asunto est\u00e1 logrando atraer la atenci\u00f3n, pero el contenido no es claro o no est\u00e1 logrando convertir.<\/p>\n

Analiza las m\u00e9tricas desde Doppler<\/h2>\n

Al ingresar a tu cuenta de Doppler<\/a>, dir\u00edgete al apartado de Reportes<\/strong> y selecciona la Campa\u00f1a<\/strong> que quieres analizar para obtener sus estad\u00edsticas respectivas.<\/p>\n

\"\"<\/a><\/p>\n

En primera instancia ver\u00e1s un gr\u00e1fico de Reporte<\/strong> que te detallar\u00e1 la cantidad de Aperturas y Clicks<\/strong> que recibi\u00f3 la Campa\u00f1a enviada. Con el puntero del mouse podr\u00e1s modificar el zoom de la visualizaci\u00f3n por horas y distinguir los picos m\u00e1ximos de aperturas<\/strong>.<\/p>\n

\"aperturasclicks\"<\/p>\n

Luego, en Tipos de Reportes<\/strong> selecciona \u201cAperturas y Clicks por d\u00eda\u201d<\/strong> y tendr\u00e1s luego un listado que te\u00a0indicar\u00e1 la cantidad de Clicks de la Campa\u00f1a discriminados por fecha<\/strong>.<\/p>\n

\"suscriptoresclicks\"<\/p>\n

Si lo deseas, puedes desglosar el Reporte de un d\u00eda particular<\/strong> y tendr\u00e1s as\u00ed el detalle de los Suscriptores que abrieron en esa fecha tu Campa\u00f1a<\/strong> (su Email, nombre y apellido) y la cantidad de Clicks que realiz\u00f3 cada uno.<\/p>\n

\"aperturasdia\"<\/p>\n

Finalmente, puedes descargarte el Reporte Completo de la Campa\u00f1a<\/strong> en Formato PDF o Excel para realizar un an\u00e1lisis a\u00fan m\u00e1s exhaustivo de los resultados obtenidos.<\/p>\n

\"descargarReporte\"<\/p>\n

 <\/p>\n

\u00a1Con esta informaci\u00f3n podr\u00e1s saber c\u00f3mo act\u00faan tus Suscriptores frente a tus env\u00edos y adaptar cada Campa\u00f1a para que progrese al instante!<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Si decides analizar el alcance y los resultados de tu Campa\u00f1a, Doppler te muestra c\u00f3mo acceder f\u00e1cilmente a un indicador fundamental: las Aperturas y Clicks realizados en tu Email.<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[317,371,370,118,372,462,223],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-reportes","tag-aperturas","tag-click-to-rate","tag-clicks","tag-email-marketing","tag-open-rate","tag-reportes","tag-suscriptores-2"],"acf":[],"yoast_head":"\nC\u00f3mo medir la Tasa de Aperturas y Clicks - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo medir la Tasa de Aperturas y Clicks - 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