{"id":2731,"date":"2014-07-28T16:42:06","date_gmt":"2014-07-28T16:42:06","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=2731"},"modified":"2019-03-29T19:14:32","modified_gmt":"2019-03-29T19:14:32","slug":"roi-calculator","status":"publish","type":"post","link":"https:\/\/helpqa.fromdoppler.com\/es\/calculadora-roi\/","title":{"rendered":"C\u00f3mo calcular el ROI en Email Marketing con nuestra herramienta"},"content":{"rendered":"<p>Si est\u00e1s buscando cuantificar econ\u00f3micamente el \u00e9xito de tus Campa\u00f1as, utiliza la <a title=\"Calculadora Roi\" href=\"http:\/\/www.fromdoppler.com\/resources.html?resources=h2?utm_source=help_center&amp;utm_medium=blog&amp;utm_campaign=help_center\" target=\"_blank\" rel=\"noopener noreferrer\">calculadora de ROI de Doppler<\/a> para medir el Retorno de tu Inversi\u00f3n inicial.<\/p>\n<p>El ROI <em>\u201crepresenta una herramienta para analizar el rendimiento que tu empresa tiene desde el punto de vista financiero\u201d<\/em>. Es decir que mide qu\u00e9 tan eficiente es el <a href=\"http:\/\/fromdoppler.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">env\u00edo de la Campa\u00f1a de Email Marketing<\/a> que has desarrollado.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es?<\/h2>\n<p><a title=\"Calculadora ROI\" href=\"http:\/\/www.fromdoppler.com\/resources.html?resources=h2?utm_source=help_center&amp;utm_medium=blog&amp;utm_campaign=help_center\" target=\"_blank\" rel=\"noopener noreferrer\">El ROI es el ratio clave del Email Marketing<\/a>. Por ello es fundamental que aprendas a medir este retorno para comparar el beneficio y la utilidad obtenida en relaci\u00f3n a los esfuerzos realizados.<\/p>\n<h2>\u00bfPara qu\u00e9 sirve?<\/h2>\n<p>El ROI te permite <a title=\"Calculadora ROI\" href=\"http:\/\/www.fromdoppler.com\/resources.html?resources=h2?utm_source=help_center&amp;utm_medium=blog&amp;utm_campaign=help_center\" target=\"_blank\" rel=\"noopener noreferrer\">cuantificar econ\u00f3micamente si tu Campa\u00f1a de Email Marketing<\/a> tuvo o no el \u00e9xito econ\u00f3mico que estabas esperando. Esta raz\u00f3n num\u00e9rica te mostrar\u00e1 cu\u00e1nto ha generado en t\u00e9rminos monetarios la inversi\u00f3n que realizaste sobre tu Campa\u00f1a.<\/p>\n<p>Gracias al Retorno de la Inversi\u00f3n podr\u00e1s tomar decisiones a futuro que ayuden a optimizar tus recursos y presupuesto. Recuerda siempre que el n\u00famero que arroje <a title=\"Calculadora ROI\" href=\"http:\/\/www.fromdoppler.com\/resources.html?resources=h2?utm_source=help_center&amp;utm_medium=blog&amp;utm_campaign=help_center\" target=\"_blank\" rel=\"noopener noreferrer\">la Calculadora<\/a> ser\u00e1 positivo o negativo en base a la meta que te propongas lograr en funci\u00f3n de tu estrategia de negocios.<\/p>\n<h2>Calcula tu ROI con Doppler<\/h2>\n<p>Con<a title=\"Calculadora ROI\" href=\"http:\/\/www.fromdoppler.com\/resources.html?resources=h2?utm_source=help_center&amp;utm_medium=blog&amp;utm_campaign=help_center\" target=\"_blank\" rel=\"noopener noreferrer\"> la \u00fatil calculadora de Doppler<\/a> puedes descubrir cu\u00e1l es el Retorno de la inversi\u00f3n de cada una de tus Campa\u00f1as.<\/p>\n<p>Para ello, debes ingresar a la <a href=\"http:\/\/fromdoppler.com\/resources.html \" target=\"_blank\" rel=\"noopener noreferrer\">secci\u00f3n Recursos de Doppler<\/a> y seleccionar la herramienta que te permitir\u00e1 evaluar que tan exitosas son tus <a href=\"http:\/\/fromdoppler.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">acciones de Email Marketing<\/a>.<\/p>\n<p>All\u00ed deber\u00e1s completar una serie de campos para analizar el ROI de tu Campa\u00f1a:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Cantidad de Suscriptores:<\/strong> Es la cantidad de contactos a los que enviaste tu Campa\u00f1a de Email.<\/li>\n<li><strong>Costo de la Campa\u00f1a:<\/strong> Implica estimativamente el gasto en producci\u00f3n y ejecuci\u00f3n de la Campa\u00f1a.<\/li>\n<li><strong>Tasa de Apertura:<\/strong> Valor porcentual de Suscriptores que abrieron tu Email.<\/li>\n<li><strong>Tasa de Conversi\u00f3n: <\/strong>Es el porcentaje de Suscriptores que realizaron la conversi\u00f3n que deseas; como por ejemplo comprar, registrarse o descargar un material.<\/li>\n<li><strong>Valor de cada Conversi\u00f3n obtenida:<\/strong> Es el gasto realizado por cada Suscriptor que ha ejecutado la acci\u00f3n deseada.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10652\" src=\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/CalculadoraROI.png\" alt=\"CalculadoraROI\" width=\"640\" height=\"444\" \/><\/p>\n<h2>Evaluar los resultados del ROI<\/h2>\n<p>Luego de completar estos cinco campos, cuya informaci\u00f3n obtienes ingresando en los <a href=\"https:\/\/help.fromdoppler.com\/es\/category\/reportes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reportes de Doppler<\/a> de cada Campa\u00f1a enviada, pulsa el bot\u00f3n Calcular ROI y tendr\u00e1s a tu disposici\u00f3n un completo cuadro con toda la informaci\u00f3n del Retorno de la Inversi\u00f3n desglosada en diferentes variables.<\/p>\n<p>As\u00ed, podr\u00e1s detenerte a analizar los valores arrojados por<a title=\"Calculadora ROI\" href=\"http:\/\/www.fromdoppler.com\/resources.html?resources=h2?utm_source=help_center&amp;utm_medium=blog&amp;utm_campaign=help_center\" target=\"_blank\" rel=\"noopener noreferrer\"> la calculadora de Doppler<\/a>:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Costo por contacto:<\/strong> Cu\u00e1nto cuesta llegar a cada Suscriptor de la base de datos.<\/li>\n<li><strong>N\u00famero de aperturas:<\/strong> Cantidad de personas que abrieron el Email.<\/li>\n<li><strong>N\u00famero de conversiones:<\/strong> Cantidad de personas que concretaron y realizaron la acci\u00f3n deseada, es decir que cumplieron con el objetivo final de tu Campa\u00f1a.<\/li>\n<li><strong>Ingresos: <\/strong>El total de los ingresos obtenidos.<\/li>\n<li><strong>Ganancias Netas:<\/strong> Se trata del total de los ingresos monetarios obtenidos menos los costos.<\/li>\n<li><strong>Costo por Email abierto:<\/strong> Cu\u00e1nto ha costado cada apertura de la Campa\u00f1a.<\/li>\n<li><strong>Costo por conversi\u00f3n:<\/strong> Cu\u00e1nto ha costado cada acci\u00f3n deseada realizada por el Suscriptor gracias al Email enviado.<\/li>\n<li><strong>ROI:<\/strong> Este valor final es el Retorno de la Inversi\u00f3n. Puede expresarse como porcentaje pero tambi\u00e9n en t\u00e9rminos monetarios.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10653\" src=\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/ResultadosROI.png\" alt=\"ResultadosROI\" width=\"640\" height=\"466\" \/><\/p>\n<p>Ahora ya tienes conocimiento sobre todas las variables a considerar para evaluar cu\u00e1l es el retorno de inversi\u00f3n en tu Campa\u00f1a de Email Marketing.<\/p>\n<p>\u00a1Gracias a nuestra <a title=\"Calculadora ROI\" href=\"http:\/\/www.fromdoppler.com\/resources.html?resources=h2?utm_source=help_center&amp;utm_medium=blog&amp;utm_campaign=help_center\" target=\"_blank\" rel=\"noopener noreferrer\">poderosa calculadora<\/a> puedes tomar mejores decisiones y optimizar tu pr\u00f3ximo presupuesto en Marketing Online!<\/p>","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s buscando cuantificar econ\u00f3micamente el \u00e9xito de tus Campa\u00f1as, utiliza la calculadora de ROI de Doppler para medir el Retorno de tu Inversi\u00f3n inicial.<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[359,460,355,357,356,354,358,14],"class_list":["post-2731","post","type-post","status-publish","format-standard","hentry","category-reportes","tag-calculadora","tag-campanas","tag-conversion","tag-costo","tag-inversion","tag-marketing-online","tag-rendimiento","tag-roi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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