{"id":55,"date":"2011-04-29T18:09:28","date_gmt":"2011-04-29T18:09:28","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=55"},"modified":"2025-09-08T17:10:47","modified_gmt":"2025-09-08T17:10:47","slug":"como-crear-un-filtro-en-una-lista-de-emails","status":"publish","type":"post","link":"https:\/\/helpqa.fromdoppler.com\/en\/how-to-create-a-segment\/","title":{"rendered":"How to Create a Segment"},"content":{"rendered":"<p><\/p>\n<p dir=\"ltr\">Did you know that personalization is the key to success in Email Marketing? Discover how to segment your Lists to reach each Subscriber\u00a0with <strong>the most effective message<\/strong>.<\/p>\n<p dir=\"ltr\">After logging in, click on\u00a0<strong>Lists<\/strong>\u00a0and then on\u00a0<strong>Segments<\/strong>.<\/p>\n<p><img decoding=\"async\" title=\"Create a Segment\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_create_a_segment_-_print_1.png\" alt=\"Create a Segment\" width=\"630\" height=\"100\" \/><\/p>\n<p dir=\"ltr\">Now click on\u00a0<strong>Create Segment<\/strong>.<\/p>\n<p><img decoding=\"async\" title=\"Create a Segment\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_create_a_segment_-_print_2.png\" alt=\"Create a Segment\" width=\"630\" height=\"261\" \/><\/p>\n<p dir=\"ltr\">You will see you have three ways to create your Segment: from a\u00a0<strong>Mailing List,<\/strong>\u00a0from a\u00a0<strong>Report <\/strong>or from<strong> <a href=\"https:\/\/help.fromdoppler.com\/en\/gestiona-las-etiquetas-de-los-links-de-tu-campana\/\" target=\"_blank\" rel=\"noopener\">Tag Links<\/a><\/strong>.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2011\/04\/segment.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4273\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2011\/04\/segment.jpg\" alt=\"How to create a Segment from Link Tags\" width=\"1008\" height=\"364\" \/><\/a><\/p>\n<h3>Segmentation from a Mailing List<\/h3>\n<p dir=\"ltr\">First of all, choose a name for your segment and hit the\u00a0<strong>Next<\/strong>\u00a0button. Pick the list or lists from which you&#8217;d like to select your subscribers and, when you are done, go to\u00a0<strong>Filtering Criteria<\/strong>.<\/p>\n<p><img decoding=\"async\" title=\"Create a Segment\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_create_a_segment_-_print_4.png\" alt=\"Create a Segment\" width=\"630\" height=\"222\" \/><\/p>\n<p dir=\"ltr\">On this section you&#8217;ll be able to choose which\u00a0<strong>Fields<\/strong>\u00a0and\u00a0<strong>Filtering Criteria<\/strong>\u00a0you&#8217;ll use to segment your list.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Create a Segment\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/Create-a-Segment-Print-5.png\" alt=\"Create a Segment\" width=\"539\" height=\"440\" \/><\/p>\n<p dir=\"ltr\">In this particular case we&#8217;ve chosen to do it by\u00a0<strong>Birth Date<\/strong>, like this:<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Create a Segment\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_create_a_segment_-_print_6.png\" alt=\"Create a Segment\" width=\"630\" height=\"310\" \/><\/p>\n<p dir=\"ltr\">By clicking on &#8220;<strong>Add filtering criteria<\/strong>&#8221; \u00a0you can add another field to determine how your segment&#8217;s going to be. You can also combine the criteria using \u201c<strong>and<\/strong>\u201d or \u00a0exclude it by using \u201c<strong>or<\/strong>\u201d when creating the segment, as is shown on the image below:<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Create a Segment\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_create_a_segment_-_print_7.png\" alt=\"Create a Segment\" width=\"630\" height=\"241\" \/><\/p>\n<p dir=\"ltr\">Finally, click on\u00a0<strong>Generate Segment<\/strong>\u00a0and you are done!<\/p>\n<h3>Segmentation from a Report<\/h3>\n<p dir=\"ltr\">Select\u00a0<strong>Segmentation from a Report<\/strong>, pick a name for the segment and press\u00a0<strong>Next<\/strong>.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2011\/04\/report.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4274\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2011\/04\/report.jpg\" alt=\"How to create a segment from Reports\" width=\"970\" height=\"534\" \/><\/a><\/p>\n<p dir=\"ltr\">After that, select the report or reports from which you&#8217;d like to create your segment and go to\u00a0<strong>Filtering Criteria<\/strong>\u00a0as it&#8217;s shown on the image below.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Create Segment\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_1create_a_segment_-_print_9.png\" alt=\"Create Segment\" width=\"630\" height=\"203\" \/><\/p>\n<p>Choose the filtering criteria you&#8217;d like to apply and, when you are finished, hit\u00a0<strong>Generate Segment<\/strong>.<\/p>\n<h3>Segmentation from Tag Links<\/h3>\n<p>Select\u00a0<strong>Segmentation from <a href=\"https:\/\/help.fromdoppler.com\/en\/gestiona-las-etiquetas-de-los-links-de-tu-campana\/\" target=\"_blank\" rel=\"noopener\">Tag Links<\/a>.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2011\/04\/segment-fromtag.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4275\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2011\/04\/segment-fromtag.jpg\" alt=\"How to create a Segment from Tag Links\" width=\"971\" height=\"310\" \/><\/a><\/p>\n<p>First of all, define the name for the Segment. Then, you have to choose the\u00a0<strong>Filtering Criteria<\/strong> (Equal or Not equal to), select the Tag and the Subscribers List based on which you want to create your Segment. Finally, click on <strong>Generate Segment<\/strong> button.<\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2011\/04\/segment-2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4276\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2011\/04\/segment-2.jpg\" alt=\"How to create a Segment from Tag Links\" width=\"951\" height=\"537\" \/><\/a><\/p>\n<p>There you go! Now you are ready to create your Segments\u00a0and <span style=\"font-weight: 400;\">optimize your Email Marketing Campaigns in <\/span><span style=\"font-weight: 400;\">Doppler<\/span><span style=\"font-weight: 400;\">. If you don&#8217;t have your account yet, <\/span><a href=\"https:\/\/app.fromdoppler.com\/signup\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">you can create it<\/span><\/a><span style=\"font-weight: 400;\"> totally free with\u00a0no sending\u00a0limits, <strong>don&#8217;t miss this great opportunity!<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/app.fromdoppler.com\/signup\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-4594 size-full\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2014\/11\/^11DDC8B064903D42E92670FACA642371D5A3F29B837CE51188^pimgpsh_fullsize_distr.png\" alt=\"Doppler sign up\" width=\"784\" height=\"420\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Did you know that personalization is the key to success in Email Marketing? Discover how to segment your Lists to reach each Subscriber\u00a0with the most effective message.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[578,7],"tags":[88,90,159,428,212,213,15],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-destacados-en-listas","category-listas","tag-crear-segmentos","tag-criterios-de-filtrado","tag-listas-filtradas-2","tag-segmento","tag-segmento-desde-lista","tag-segmento-desde-reporte","tag-listas-filtradas-segmentos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Segment - Doppler Help Center<\/title>\n<meta name=\"description\" content=\"Aprende paso a paso c\u00f3mo crear un Segmento en Doppler, ya sea manual o automatizado, y potencia tus env\u00edos alcanzando a las audiencias correctas de manera sencilla.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Segment - 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