{"id":1183,"date":"2013-06-07T15:27:30","date_gmt":"2013-06-07T15:27:30","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=1183"},"modified":"2021-05-20T15:08:19","modified_gmt":"2021-05-20T15:08:19","slug":"como-crear-una-campana-test-ab","status":"publish","type":"post","link":"https:\/\/helpqa.fromdoppler.com\/en\/how-to-create-an-a-b-test-campaign\/","title":{"rendered":"How to Create an A\/B Test Campaign"},"content":{"rendered":"<p>To create an\u00a0<strong>A\/B Test Campaign<\/strong>, first login to your\u00a0<a title=\"Doppler - Email Marketing Made Simple\" href=\"http:\/\/sales.fromdoppler.com\/help\" target=\"_blank\" rel=\"noopener\"><strong>Doppler<\/strong><\/a>\u00a0account and click the \u2018<strong>Create Campaign<\/strong>\u2019 option.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_1.png\" alt=\"Test A\/B Campaign\" width=\"600\" height=\"163\" \/><\/p>\n<p dir=\"ltr\">Now go to \u2018<strong>A\/B Test Campaign<\/strong>\u2019. There you\u2019ll have to choose which Campaign type you\u2019d like to test:<strong>\u00a0Classic<\/strong>\u00a0or<strong>\u00a0Social<\/strong>, as it\u2019s shown on the image below.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_2.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"326\" \/><\/p>\n<p dir=\"ltr\">Once you&#8217;ve chosen your Campaign type it\u2019s time to define which element you\u2019d like to test:\u00a0<strong>Subject<\/strong>\u00a0or\u00a0<strong>Content<\/strong>.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_3.png\"><img decoding=\"async\" title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_3.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"101\" \/><\/a><\/p>\n<p dir=\"ltr\"><strong>A\/B Test by Subject<br \/>\n<\/strong><\/p>\n<p dir=\"ltr\">If you decide to run a\u00a0<strong>Subject<\/strong>\u00a0<strong>Test<\/strong>, we advise you to create two completely different subject lines as shown on the image below. By doing this you\u2019ll be making your test more effective.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_4.png\"><img decoding=\"async\" title=\"Test AB Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_4.png\" alt=\"Test AB Campaign\" width=\"630\" height=\"408\" \/><\/a><\/p>\n<p dir=\"ltr\">Next step will be choosing your Campaign\u2019s content. At this point you\u2019ll have 3 options: importing your own .html or .zip file, using a pre-designed template or creating the content\u00a0manually with our Editor.<\/p>\n<p dir=\"ltr\">Do you want to import your HTML? Take a look at this <a title=\"HTML\" href=\"https:\/\/help.fromdoppler.com\/en\/como-importar-un-html\/\" target=\"_blank\" rel=\"noopener\">post<\/a>.<br \/>\nWould you like to use one of our Templates? Check this <a title=\"Use our Templates!\" href=\"https:\/\/help.fromdoppler.com\/en\/como-editar-un-email-template\/\" target=\"_blank\" rel=\"noopener\">post<\/a>.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_5.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"225\" \/><\/p>\n<p dir=\"ltr\">Once you are finished, select the\u00a0<strong>Lists<\/strong>\u00a0or\u00a0<strong>Segments<\/strong>\u00a0that you want to send the\u00a0<strong>Campaign<\/strong>\u00a0to. You can choose as many lists as you like but remember: to perform an A\/B Test you must have at least 1,500 subscribers.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_6.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"250\" \/><\/p>\n<p dir=\"ltr\">Next, you need to determine the\u00a0<strong>Subscribers<\/strong>\u00a0percentage on which you will run the A\/B Test. This ratio should be within the 5% and 10% of the recipients. Test results will be based on the open rate as it shows below.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_1test_ab_campaign_-_print_7.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"238\" \/><\/p>\n<p dir=\"ltr\">Now that you are done choosing your recipients, everything is ready to send your Campaign immediately or to schedule it to be sent whenever you want.<\/p>\n<ul>\n<li dir=\"ltr\"><strong>Immediate Send Out<\/strong> means that the <strong>test will be sent immediately<\/strong>, and the <strong>winner Campaign will be sent when the data processing finishes.<\/strong> The process requires <strong>two hours and a half<\/strong> (30 minutes for the test shipment and 2 hours to process data). So the Immediate Send Out could be done <strong>at least 2 hours and 30 minutes after you configure your A\/B Test Campaign.<\/strong><\/li>\n<li dir=\"ltr\"><strong>Scheduled Sent Out<\/strong> allows you to configure a day and time to send the test and another different day and time to send the winner Campaign. The minimum time is similar to the Immediate Send Out: you can <strong>schedule a test Campaign a minimum of 30 minutes later than the configuration of the Campaign, and minimum of 2 hours and 30 minutes later to send the winner option.<\/strong><\/li>\n<\/ul>\n<p dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_8.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"180\" \/><\/p>\n<p dir=\"ltr\"><strong>A\/B Test by\u00a0<strong>Content\u00a0<\/strong><br \/>\n<\/strong><\/p>\n<p dir=\"ltr\">By making a\u00a0<strong>A\/B Test by\u00a0<strong>Content\u00a0<\/strong><\/strong>you can try different variations on your Campaign\u2019s content and find out which one converts better. To get started, fill in the information required as shown on the image below.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_1test_ab_campaign_-_print_9.png\"><img decoding=\"async\" title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_1test_ab_campaign_-_print_9.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"415\" \/><\/a><\/p>\n<p dir=\"ltr\">Now choose your Campaign\u2019s content. You can either import your own .html or .zip file or manually create the content by using our<strong>\u00a0Editor<\/strong>.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_10.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"220\" \/><\/p>\n<p dir=\"ltr\">Once you\u2019ve selected the two variations you would like to test, choose the\u00a0<strong>Lists<\/strong>\u00a0or\u00a0<strong>Segments<\/strong>\u00a0that will receive the\u00a0<strong>Campaign<\/strong>. Remember: you can choose as many lists as you like, but keep in mind that to perform an A\/B Test you need to have at least 1,500 subscribers.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_11.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"272\" \/><\/p>\n<p dir=\"ltr\">Next you need to determine the\u00a0<strong>Subscribers<\/strong>\u00a0percentage on which you will run the A\/B Test. Once again, this ratio should be within the 5% and 10% of the recipients and test results will be based on the open rate as it shows below.<\/p>\n<p dir=\"ltr\">Did you finish choosing your recipients? Now you are ready to send your campaign or schedule it to be sent whenever you want. <strong>Minimum times are similar to A\/B Test by Subject<\/strong> we explain before.<\/p>\n<p dir=\"ltr\"><strong>Have an awesome Campaign!<\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>To create an\u00a0A\/B Test Campaign, first login to your\u00a0Doppler\u00a0account and click the \u2018Create Campaign\u2019 option.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[65,275,18],"class_list":["post-1183","post","type-post","status-publish","format-standard","hentry","category-campanas","tag-campana-test-ab","tag-test-ab","tag-tipo-de-campana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create an A\/B Test Campaign - 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